If you have ever been frustrated by the constant pressure to identify your marketing niche and ideal client avatar, you will want to listen to this episode: Wisdom for Emerging Change Catalysts!

If you are a Seasoned Change Catalyst or a Trailblazing Change Catalyst and further along in your business, you may discover new healing insights about your own start-up process by listening to this episode. (Watch for future episodes that describe your unique journeys soon!)

A Bit of Context

In nearly every Mainstream workshop and mentoring program I attended, I remember witnessing an undercurrent of nervousness build as participants started working on their niche and client avatar.

As the participants got deeper into these exercises, I observed the level of distress, frustration, and despair rise for those who could not answer the questions. As I tuned into this pattern, I saw this response in the back of the room during weekend workshops, in hallways during breaks, in online communities, and in my one-on-one conversations with new business mentoring clients.

This ever-present disconnect has always frustrated me! More than once over the years, I asked myself:

Why isn’t there a better way
to bring new Change Catalysts up to speed
on how to create and grow a viable business?


Now I know that the Mainstream Approach to creating a business doesn’t work well for those who are bringing a new business into existence. When our work is first emerging, we arent clear enough about the business we want to grow. As a result, it is difficult to define our niche and name our ideal client on demand!

I once falsely assumed that only Seasoned Change Catalysts were impacted by this damaging disconnect that is baked into the Mainstream Approach. But the conversation I had with the student I describe at the beginning of my new podcast episode was my wake-up call!

I immediately realized that this dynamic, which I knew had stunted the success of many Seasoned Change Catalysts, is also playing out for new, Emerging Change Catalysts. Based on my experience, I have insights to share with new Change Catalysts to help them avoid this derailing pattern.

In this new podcast episode, I delve more deeply into the journey Emerging Change Catalysts take as they bring their new business to life. This episode is less than 30 minutes in length.

Part 1: Wisdom for Emerging Change Catalysts

As I describe the steps Emerging Change Catalysts take to start their business, I’ll share the challenges they face when they follow the Mainstream Approach and describe a simpler, more streamlined way to create their new business.

Topics in this episode include:

  • What Opened My Eyes to the Unique Elements of the Journey of Emerging Change Catalysts
  • What is an Emerging Change Catalyst
  • What’s Entailed in Starting Your Business
  • Your 3 Biggest Challenges and What They Lead to
  • What Qualifies Me to Support You
  • Here’s How I Can Help You and Your Business Blossom

Listen to the Wisdom for Emerging Change Catalysts Episode.

If you would prefer to read this content,
visit the section of my site that’s just
for Emerging Change Catalysts.


Introducing a New Workshop for Emerging Change Catalysts!

Whether you are trying to figure out the focus of your business or bringing on your first ten paying clients, I hope you can join us for an interactive workshop on Thursday, April 6, 2023.

Rethink Your Start-Up Plan!

Trade Your Overwhelm for Ease with a Redesigned Plan For Starting Your Emerging Business Thursday, April 6, 2023
11:00 am - 12:30 pm Pacific | 2:00 - 3:30 pm Eastern

Move beyond feeling paralyzed by the stress of figuring out "all-the-things" that have to get done to start your business. In this interactive workshop, you’ll discover what to focus on and when to focus on each step. Having this simplified start-up plan will show you how to use your time and energy wisely and effectively as you bring your business to life!

No matter where you are with starting-up your business, you’ll learn something that will make the path of starting your business easier and more streamlined.

This interactive workshop includes a training portion and each participant will receive personalize mentoring to help them gain more clarity and confidence about how to move forward with more ease and joy! $75

Learn More and Register Here