This article is the sixth post in a series about creating momentum for your new, emerging work and business by strengthening your foundation before you attempt large-scale marketing efforts.
Article 1: Honoring Key Themes as I Celebrate 30 Years In Business!
Article 2: How Mainstream Business Development Lets You Down, Steers You Wrong Article 3: When Business Guidance Triggers Business Trauma
Article 4: Business Development: There IS Another Way
Article 5: A Strong Business Foundation Creates Momentum in Your Emerging Venture
Article 6: Read Below
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A new layer of your work is emerging.
- You may be in the early stages of preparing to start your emerging new business. As a Change Catalyst you are stepping out in new ways to attract more paying clients.
- You may be looking at the best ways to re-imagine or redesign your existing work and business. Perhaps you are looking for a new way to address the needs of a new ideal client, share your expertise more effectively, or generate income more consistently.
- You may be in the process of developing a more cohesive body of work that fully expresses what you are here to do with clients.
As you lean into the growing edges of your work and business, you have a deep yearning to make your emerging dreams real. As you imagine the clients you can help with your new work, you can feel the enhanced level of fulfillment, joy, and satisfaction you will experience.
Your Vision for Moving from Dream to Reality
Take a moment to imagine where you would like to be with your business a year from now.
How do you picture the year unfolding?
- Do you feel like you need to fulfill some training requirements or complete other responsibilities before you can really focus on your new venture?
- Do you need to get a more cohesive picture of the focus of your emerging work before you can move forward with your business?
- Do you have a clear sense of the steps you’ll take to bring your new work into form?
- Do you envision getting your first set of clients by then or do you imagine having a full practice and fully enrolled groups?
Given how things have been unfolding with your work and business recently, what’s likely to happen during the next 12 months?
If you are like the Change Catalysts I work with, you are passionate about your profession, your work with clients, and your desire to make a difference for your clients and your communities. As you bring your work into the world, you will change the lives of your clients. Those changes are likely to ripple through the lives of their loved ones.
Hesitation Is a Natural Part of the Process
My deepest desire is for you to experience your idea becoming reality. Whether I work with you or not, I am committed to giving you new insights about how to move through the tricky spots on your journey, so you get to the other side.
I know from experience how easy it is to get derailed when you aren’t sure what to do next. Or when what you’ve been told to do isn’t working. I also know how frustrating it can be to run into your own moments of hesitancy as you face yet another new task or you wonder if you are on the right track.
First, I want you to know that there is a way
to make progress even if you aren’t 100% clear
about the details of your work or business.
A Key Realization to Help You Flourish
As part of my mission to help Change Catalysts flourish, I am committed to sharing my hard-won business development discoveries with you and other Change Catalysts. My hope is that you won’t have to take the long, costly, circuitous route that I did when I was called to take my work in a new emerging direction.
When I finally saw why I was struggling, I realized that the mainstream business approach left out key phases of the transition journey for those who were birthing a new business or a new expression of their work. From that moment forward my path became clearer and my hope returned.
For the past 5 years I’ve supported clients going through this journey. As my clients reach each of the seven momentum milestones described in my new eBook, they create a strong, stable business foundation.
The key to success is working toward these milestones
before you start implementing large-scale, public-facing
marketing strategies.
Integrating this approach into your journey to bring your new, emerging work into the world:
- Prevents you from wasting precious time and money.
- Greatly reduces your sense of angst, confusion, and frustration.
- Supports you, encourages you, and shows you how to find YOUR way!
- Invites you to create a deep, intimate relationship with your work that allows you to continue to refine and strengthen each step of the way.
Why the Traditional Business Approach Isn’t Working for You
During my own journey to evolve my emerging work, I had two significant realizations.
- Without achieving these milestones, you will struggle because you don’t have a stable, grounded foundation for your business.
- The mindset, perspective, and messages baked into the traditional business approach are counterproductive for sensitive, intuitive, creative Change Catalysts. Rather than inspiring and motivating you, they trigger hesitation and doubt. Not the best recipe for moving forward with your business!
The Best Way Way to Create Momentum in Your Emerging Business
Receiving support and guidance during this formative stage of your new work allows you to keep making small, incremental steps in the right direction. Over time you feel your momentum picks up. You start making more connections, having more conversations, offering more invitations, and working with more paying clients. The perspectives and skills you learn during this phase will continue to support you in evolving your work as your business grows and matures.
When you have a strong, grounded foundation for your emerging business and you align with this gentle, encouraging approach, then you have the clarity and confidence to take the actions to share your work with those who will benefit most.
If These Ideas Intrigue You, Download My New Free eBook...
7 Vital Milestones to Turn Your Emerging Work into a Flourishing Business
It’s a beautiful-to-look-at walk through the key ideas I touched on in this article series. It’s designed to help you digest and absorb this new way of thinking about your business.
Focusing on these milestones will guide you to:
+ Create a strong, guided foundation for your emerging business
+ Stay in integrity with yourself
+ Fill in the answers you need to feel strong enough and stable enough to step out into the world and share your work with those who will benefit most.
"If you've ever tried mainstream or internet business-building tactics that not only didn't work for you, but also left you self-blaming and even traumatized, I want you to know there IS ANOTHER WAY! I have immersed myself in the journey described in this book. It has made ALL the difference to me, to my emerging body of work at the evolving edge, and to my business.
For those who've struggled, who've experienced trauma and self-abuse by not being able to follow and achieve "success" with traditional business-building models, Carol's work and this little book can be a healing balm. Most importantly, she offers a PRACTICAL ANTIDOTE of the highest order, especially if you, like me, ever felt lost and frustrated by traditional business tactics."
~~ Bobbye Middendorf
Download Your 7 Vital Milestones eBook
