While the Mainstream Approach to growing your business focuses on your marketing message, your marketing strategies, and your sales process, I have found there's a holistic approach that creates a more embodied sense of momentum over time.
When you are feeling called to create more momentum in your business, you start looking at what to change:
- Perhaps you want to increase the income your business generates. Or grow the number of people you are able to touch with your work.
- Or you want to deepen your sense of fulfillment or create a more cohesive way to work with your clients.
- Or you feel drawn to develop a unique way of working with your clients that is based on your own personal experiences, your professional expertise, and your training.
We all have our own mix of goals that evolve each year as our businesses develop and our lives change.
Looking at Your Business as a Whole
When you think about your business as a whole, it's sometimes hard to figure out which levers to push and pull to create the momentum you are seeking. You might try out a strategy you've heard about or follow through on a new insight you've had. Or you might leap straight to amping up your marketing. Whatever you decide to try, you are hoping that change will generate the new sense of momentum you desire.
Unfortunately, with this approach you don't always know if you are focusing on the most relevant strategy for your situation.
Three Building Blocks that Make Up Your Business
Your business is made of three interlocking building blocks that must work together in a coordinated fashion. This is true whether you are an Emerging Change Catalyst with a new business or a Seasoned Change Catalyst exploring ways to strengthen your existing business.
- As you think of creating more momentum in your business, it's common to focus on ways to ramp up your marketing. This makes sense. If you tell more people about what you do, you create more opportunities to engage clients in your work. Looking at your marketing patterns and updating how you share your work with potential clients is certainly an essential building block.
- But to market your work effectively, you must have a good sense of the work you do with clients. If something about your services or your pricing doesn't feel right to you, then you won't feel comfortable marketing your work. If you are uncomfortable with what you are trying to sell, you won't share your services.
- If you love the work you do with your clients, but you aren't thrilled with the impact your work has on your life, you'll find yourself hesitating to market your work. If your work isn't supporting you and your life, there's a glitch in your vision that must be attended to before you try to ramp up your efforts to create more momentum.
Create Momentum by Clearing Your Path to 2024
In the upcoming retreat, Clear Your Path to 2024, we assess what's happening in the elements that make up each of your three building blocks. When you learn how see the current dynamic within your business, you can use this approach any time you want to enhance your business.
During the upcoming retreat, I'll share writing prompts you can use to explore the nuances of these three building blocks within your own business.
In next week's blog, we'll explore what the phrases "doesn't feel right to you," "uncomfortable," and "find yourself hesitating" tell you about your business. Discovering how to read these signs helps you make decisions about the best ways to evolve your business.