As a Seasoned Change Catalyst, you've experienced a certain level of success, but recently something has shifted. You no longer feel the same way you once did about your business. Your work feels flat and uninspiring. You feel unfulfilled. Perhaps you've outgrown your existing business or life has thrown you an unexpected curve that rearranged your priorities.
When you feel out of sync with your existing business, your first inclination is to work harder to get better results. If you don’t have the number of clients you think you should have at this stage of your business, strengthening your marketing looks like a viable strategic move.
Unfortunately, it is really difficult to amp up your marketing efforts when you aren’t feeling fully aligned with the work you do with your clients, your services and pricing, and your business as a whole.
Even though you feel compelled to FIX Your Business ASAP, you’ll have a difficult time committing to your business 100% because at this moment you lack the clarity and confidence you need to create momentum in your business.
What’s Going On?
In my experience, the ugh you are feeling is a sign that there’s a gap in how you are envisioning your business. Something is missing or out of alignment with who you are, how you want to live, and how you want to work.
If this pattern has been going on for any length of time, you may begin to feel a bit frantic. You may be annoyed with yourself, frustrated that you can’t create a breakthrough even though you have invested so much time in finding new solutions. You may also be embarrassed that your years in business have led you here.
This feeling you have about your business will not magically resolve itself!
What I've Discovered Over the Years
The best way for you to reinvigorate your existing business will depend on what’s feeling out of sync for you. Sometimes getting to the heart of the disconnect in your business is the hardest part of this process.
When you don’t feel in sync with your business, there’s usually a mismatch, an inconsistency, or a gap that you aren’t aware of yet. It’s essential to address these issues before you attempt to amp up your marketing efforts. This point is never addressed in the
Four Seasoned Change Catalyst Scenarios
Perhaps you’ll see yourself in one of these descriptions:
- Scenario 1: You already love the work you do with clients, and you want to share your work with more paying clients.
- Scenario 2: Over the years you have created a collection of services. Now you are seeing signs that your clients and colleagues are confused by all the services you offer.
- Scenario 3: You’ve had a successful business for a while, but now something is feeling off.
- Scenario 4: You are in the process of designing and developing an original program, a retreat, or entire body of work that reflects your unique expertise, experience, and knowledge.
If you’ve been discouraged and frustrated by your relationship with your business, and you are ready to refresh, re-imagine, and redesign your business and your work with clients, the Organic Way will give you a new sense of hope and the specific steps you can take to reconnect with yourself, your business, and your work. Sometimes a small shift opens up a new path that feels far more inviting and hopeful to pursue.
When you feel aligned with yourself and your business again, it will be much easier to make decisions and take actions to bring new life to your work and business.
During this episode, Wisdom For Seasoned Change Catalysts, we explore:
What is a Seasoned Change Catalyst
When You Feel Out of Sync with Your Business
Why Working Harder Isn't the Answer
Three Steps to Revitalize Your Work and Business
- Step 1: Reconnect with Yourself and Your Own Natural Style
- Step 2: Re-Imagine Your Work and Your Business– In this section, I will describe each of the scenarios listed above.
- Step 3: Refresh Your Approach to Outreach and Marketing
You can also read this content for Seasoned Change Catalysts:
- Your Journey Thus Far - Includes the list of Mainstream Strategies you may have tried
- Mentoring for Seasoned Change Catalysts
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Listen to Other Episodes in The Organic Way Series:
- Series 1 - 1: My Journey to a Pivotal Insight
- Series 1 - 2: When Mainstream Business Strategies Don’t Work for All
- Series 1 - 3: There Is a New Path: Introducing the Organic Way
If you are an Emerging Change Catalyst - Listen to the previous episode in this series.
If you are a Trailblazing Change Catalyst - I'll be working on an episode for you next!