Have you ever invested in “Build Your Business” course or coaching program and ended up receiving little to no return on your investment?
I have, too. Multiple times.
While I was in the throes of that spin cycle myself, I started wondering why some people were able to take what they learned in one of these courses or coaching programs and make great progress, while others couldn't get any traction.
It was a maddening cycle to say the least.
And Then I Had a Realization...
Collectively we’ve held the belief that
the “Build Your Business” Approach
Works for Everyone.
It Does Not!
For those who are clear about their existing work and business, the “Build Your Business” courses and programs are valuable resources that bring success.
For those who are not yet clear about their niche, the “Build Your Business” approach derails them. When they are asked to name their niche, they struggle. Without a clear niche, they are unable to implement what they learn.
When the first class doesn’t help, they invest themselves in another class or venture off on their own “Do-It-Yourself” path.
As long as they lack clarity about their niche, they will experience the same debilitating results.
Having lived this cycle myself, I know the
pain, anguish, and despair of wanting
to bring your new work into the world
and not being able to make it happen.
It heartbreaking to see wise, intelligent, creative, intuitive Change Catalysts stalled in this endless cycle of investing in themselves with hope and courage only to be disappointed again and again.
As time passes they blame themselves for their inability to birth their new work, which eventually undermines their confidence in themselves and the work they do.
So What's the Answer?
What I realized is that the Change Catalysts who aren't making progress are often evolving a new level of their work. While they are in the process of designing this new work, they aren't in the position to be building their business...yet!
If they can't build their business, how do they proceed?
In the last couple of years I've tested, deepened, refined, and strengthened what I know about this “Develop Your Work” journey.
Although you may not have heard of the “Develop Your Work” journey and philosophy in the courses you’ve taken thus far, it is the most effective path I’ve found to bring new work into the world.